#AuthenticallyFit by AMCKFIT

The Bespoke Fitness and Wellness programs exclusively designed for the Creative and Fashion industries.

#AuthenticallyFit by AMCK FIT are back a the 2018 MTV EMA's

#AuthenticallyFit by AMCK FIT was once again backstage at the MTV EMA’s in Bilbao on 4th November.

Our founder, Aicha McKenzie, backstage in Bilbao

Our founder, Aicha McKenzie, backstage in Bilbao

Led by Aicha McKenzie, the founder of AMCK FIT, the #AuthenticallyFit method and CEO of AMCK Models & AMCK Dance, we delivered our signature menu of yoga, meditation and breathing in 20 or 40 minute sessions directly to the artist dressing rooms and green rooms at the Bilbao Exhibition Centre.


Guests could choose from our trio of #AuthenticallyFit sessions to get red-carpet ready, in the right headspace for the stage and to find a balance between rock’n’roll and wellness. On offer to talent were:


Graceful Lengthening Organic Workout

A hybrid of yoga and conditioning exercises to encourage grace, strength and flexibility.


Flowing Loving Opening Wellbeing

A feel good yoga flow


Connecting Aligning Loving Meditation

A gentle energy cleansing meditation

Hosted by Oscar-nominated actress Hailee Steinfeld Europe’s biggest music award show saw performances from Janet Jackson, Nicki Minaj, Little Mix, Jason Derulo, Bebe Rexha, Halsey, Bastille, Jack & Jack, David Guetta, Marshmello and Rosalia, whose dancers, choreographers and creative assistants were cast and managed by AMCK DANCE exclusively also.

#AuthenticallyFit by AMCK FIT at the BRITs 2018 - The First Official Fitness and Wellness Partner

In February 2018, AMCK FIT were the first Official BRITs Backstage SPA Fitness and Wellness Partner, delivering our #AuthenticallyFit sessions in the backstage Artists' Bar & Spa, preparing the BRITs stars to look and feel red carpet and show ready.

The BRITs backstage Artists' Bar & Spa is a pop-up of the biggest names in pampering and style, looking after top artists on one of the most prestigious award show in the UK music calendar.

#AuthenticallyFit  by AMCK FIT founder Aicha with Stormzy backstage at the BRITs 2018.

#AuthenticallyFit by AMCK FIT founder Aicha with Stormzy backstage at the BRITs 2018.

For the first time, the BRITs Spa team invested in providing artists with a curated space to take a guided moment to breathe and relax before their performances and to get talent red carpet ready. #AuthenticallyFit by AMCK FIT brought in our specialist fitness and wellbeing tribe of experts to offer personalised yoga, meditation and breathing exercises backstage.

#AuthenticallyFit  by AMCK FIT founder Aicha and the team of 4Music.

#AuthenticallyFit by AMCK FIT founder Aicha and the team of 4Music.

Artists could either take a few minutes with our coaches in the SPA space or request private sessions in their dressing rooms, to focus in on particular areas personal to them, all with the goal of getting in the right headspace to hit the stage.

Guests and performers included Justin Timberlake, Rita Ora, Dua Lipa, Ed Sheeran and Sam Smith and our #AuthenticallyFit by AMCK FIT founder, Aicha McKenzie, led a one-on-one session with British Best Solo Artist and Best Album winner Stormzy.

We would like to thank the BRITs guests and performance who made this experience so special!

We would like to thank the BRITs guests and performance who made this experience so special!

#AuthenticallyFit by AMCK FIT at the GQ Grooming Awards 2018

We are so honoured to have been nominated as finalists of the GQ Grooming Awards 2018, and we wish to congratulate all the winners of this brand new Fitness focused category of the awards.  

#AuthenticallyFit by AMCK FIT founder, Aicha McKenzie, had the pleasure of representing the AMCK FIT team at the newly Michelin starred restaurant, Aquavit London in Mayfair.


Comedian Joel Dommett presented the 22 awards with guests including Isaac Carew, Dougie Poynter, Oliver Cheshire, Lucien Clarke, Rick Edwards and the top creatives in the fashion industry.

Aicha McKenzie says "Proud much for my new  #fitnessconcept  . Dreams coming true up in this joint! 🙏🏾❤️🙌🏾 Thank you"

Aicha McKenzie says "Proud much for my new #fitnessconcept . Dreams coming true up in this joint! 🙏🏾❤️🙌🏾 Thank you"

AMCK FIT has grown incredibly fast, only transitioning from concept to reality during the past months, having launched only the 1st of June. With collaborations and recognition by key fashion and fitness personalities, this is only the start of a revolutionary all round wellness concierge service created by and for the creative and fashion industries. 

INTRODUCING Dr. David McLaughlan and Sarah Macklin

To find the perfect balance in the circle of fitness, wellness and healthy living, AMCK FIT is joined by two wellbeing specialists with years of experience in both the medical and fashion industries.

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David McLaughlan

MBChB BMSc (hons) MRPsych

Dr. David McLaughlan has been a practising NHS doctor for almost 10 years and is a specialist in mental health and wellbeing, including the science of sleep and addiction.

Whilst studying at medical school, Dr. David undertook an additional degree in Neuroscience for which he received a BMSc with honours, alongside working as a model shooting campaigns and walking runways around the world.

Throughout his career, Dr. David has been awarded a number of academic prizes and accolades, including a research fellowship from the Institute of Psychiatry, Psychology and Neuroscience. He has presented his work at a number of conferences, most recently at the International Congress of the Royal College of Psychiatrists.

He is an exciting and dynamic public speaker with a true affinity for public education and the nurturing of creative minds.

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Sarah Macklin

BSc in Human Nutrition

Nutritionist Sarah Ann Macklin began her career as a successful British model and with over 10-years in the industry, has worked with the crème de la crème in fashion, having shot for Harpers Bazaar, Burberry, Vogue and Esquire.

Having always had an innate interest in nutrition, Sarah embarked on a BSc in Human Nutrition in 2013, with the aim of transforming the fashion industry by educating agencies and both male and female models on the importance of eating well.

CONDÉ NAST x AMCK FIT 12/07 @ Lululemon Regent St Store

In collaboration with the beautiful Lululemon Regent Street flagship store, AMCK FIT hosted an exclusive hybrid G.L.O.W. (Graceful - Lengthening - Organic - Workout ) class for the Condé Nast team, with guests from across all the CN British publications. 

Water supplied by  CanOwater

Water supplied by CanOwater

Working in the creative and fashion industries can be both satisfying and exhausting. We can often forget to appreciate the simplicity of remembering who you are and where your balance comes from. 

Nick Carvell, Style Editor,  British GQ  (left) - Madeleine Wilson, Fashion Manager,  GQ  (centre) - Holly Roberts, Retail Editor,  British GQ  (right). 

Nick Carvell, Style Editor, British GQ (left) - Madeleine Wilson, Fashion Manager, GQ (centre) - Holly Roberts, Retail Editor, British GQ (right). 

Our @amckfit fitness and lifestyle concept is here to remind you how the simple things in life such as getting your sweat on or finding the time to meditate through your everyday frustrations and anxieties will increase your productivity and feed your creative soul. 

Our Condé Nast guests enjoyed a brand new workout specifically designed for the creative and fashion industries before returning to their fabulous HQ's with a morning glow! 

Aicha McKenzie, CEO & Director,  AMCK  (Right)  -  Kathryn Snook, Head Booker,  AMCK Dance  (left) & AMCK Talent - Shay Barclay & Ida May,  AMCK FIT

Aicha McKenzie, CEO & Director, AMCK (Right) Kathryn Snook, Head Booker, AMCK Dance (left) & AMCK Talent - Shay Barclay & Ida May, AMCK FIT

Vanessa Kingori  MBE , Publisher of  British   GQ Portfolio

Vanessa Kingori MBE, Publisher of British GQ Portfolio

AMCK FIT offers the solution that can easily be incorporated into our working lives, delivered by people who truly understand first hand the pressure and realities of shooting 17 hours or being in a fitting until 3am for a show.Register today on our website to find out more about our fitness concierge service and wellness programs created by Aicha McKenzie www.amckfit.com/register. We offer a variety of services designed to suit your hectic schedule, with a range of  hybrid workouts to choose from.

Stephanie Halfmann, Fashion & Conference Executive,  VOGUE International  (left) - Rosie Cave, PA to the Publishing Director,  British Vogue  (right)

Stephanie Halfmann, Fashion & Conference Executive, VOGUE International (left) - Rosie Cave, PA to the Publishing Director, British Vogue (right)

Ida May ( AMCK FIT )  helping our guests achieve their best throughout the class

Ida May (AMCK FIT)  helping our guests achieve their best throughout the class

A special thanks goes to our AMCK FIT goodie-bag sponsors that treated us to a delicious post-workout breakfast before heading back to the office! 

Coffee and goodies by  Candy Kittens ,  Nails Inc ,  LoveRaw ,  Ritter SPORT ,   MELLO  💫

Coffee and goodies by Candy KittensNails IncLoveRawRitter SPORT,  MELLO 💫


June the 1st, hosted at the hottest spot of East London, The Curtain Hotel.

AMCK FIT is officially L I V E!

Video by Dan Erman

Aicha McKenzie and her talented army of dancers and global fitness stars bring AMCK FIT to the UK fashion and creative industries. Being FIT in body and mind comes naturally with the territory of working for AMCK, as Aicha McKenzie has spent over a decade nurturing her roster of talent, whom will now be available through an on-demand exclusive concierge fitness service. 

Aicha McKenzie during the launch rehearsals

Aicha McKenzie during the launch rehearsals

BTS shot of Aicha during the making of the official launch video

BTS shot of Aicha during the making of the official launch video

The guests, which included a mix of fitness and fashion press and influencers, enjoyed the first exclusive G.L.O.W. hybrid workout, preceded by Aicha's speech which explained how AMCK FIT was born and how it's intended as a series of flexible programs that can be delivered directly to the office or backstage areas by qualified coaches, all exclusively professional models and dancers themselves. 

All workouts are bespokely tailored based on the need of the client, the space and time available, along with results that want to be achieved, making this a groundbreaking concierge fitness service in the wellbeing industry. 

Choosing from three main pillars, classes include a dance inspired workout, G.L.O.W. hybrid workout (Graceful, Lengthening, Organic, Workout) and a moving meditation one as your mind and inner self deserve attention too. 



The class was followed by breakfast in the sun, where press, friends and influencers had the opportunity to share their views on fitness and take part in several interviews with the FIT team and Aicha Mckenzie herself. Below you can find an exclusive extract of guest Vanessa White talking to Aicha about the launch and her fitness concept. 

To find out more about the service that is the realistic solution to creative stress within the fashion industries here.