#AuthenticallyFit by AMCK FIT was once again backstage at the MTV EMA’s in Bilbao on 4th November.
Led by Aicha McKenzie, the founder of AMCK FIT, the #AuthenticallyFit method and CEO of AMCK Models & AMCK Dance, we delivered our signature menu of yoga, meditation and breathing in 20 or 40 minute sessions directly to the artist dressing rooms and green rooms at the Bilbao Exhibition Centre.
Guests could choose from our trio of #AuthenticallyFit sessions to get red-carpet ready, in the right headspace for the stage and to find a balance between rock’n’roll and wellness. On offer to talent were:
Graceful Lengthening Organic Workout
A hybrid of yoga and conditioning exercises to encourage grace, strength and flexibility.
Flowing Loving Opening Wellbeing
A feel good yoga flow
Connecting Aligning Loving Meditation
A gentle energy cleansing meditation
Hosted by Oscar-nominated actress Hailee Steinfeld Europe’s biggest music award show saw performances from Janet Jackson, Nicki Minaj, Little Mix, Jason Derulo, Bebe Rexha, Halsey, Bastille, Jack & Jack, David Guetta, Marshmello and Rosalia, whose dancers, choreographers and creative assistants were cast and managed by AMCK DANCE exclusively also.
In February 2018, AMCK FIT were the first Official BRITs Backstage SPA Fitness and Wellness Partner, delivering our #AuthenticallyFit sessions in the backstage Artists' Bar & Spa, preparing the BRITs stars to look and feel red carpet and show ready.
The BRITs backstage Artists' Bar & Spa is a pop-up of the biggest names in pampering and style, looking after top artists on one of the most prestigious award show in the UK music calendar.
For the first time, the BRITs Spa team invested in providing artists with a curated space to take a guided moment to breathe and relax before their performances and to get talent red carpet ready. #AuthenticallyFit by AMCK FIT brought in our specialist fitness and wellbeing tribe of experts to offer personalised yoga, meditation and breathing exercises backstage.
Artists could either take a few minutes with our coaches in the SPA space or request private sessions in their dressing rooms, to focus in on particular areas personal to them, all with the goal of getting in the right headspace to hit the stage.
Guests and performers included Justin Timberlake, Rita Ora, Dua Lipa, Ed Sheeran and Sam Smith and our #AuthenticallyFit by AMCK FIT founder, Aicha McKenzie, led a one-on-one session with British Best Solo Artist and Best Album winner Stormzy.
Mind, body, soul... and AMCK FIT!
MTV welcomed #AuthenticallyFit by AMCK FIT at the 2017 EMAs in London as the first fitness and wellness service of its kind directly delivered backstage at the award show.
Joining our founder, Aicha McKenzie, were our team of experts; consultant doctor Dr David McLaughlan (offdutydoctor), nutritionist Sarah Ann Macklin and our incredible coaches, Adrienne (@adrienneldn) and Sinta (@sintasworld)
Aicha McKenzie and the #AuthenticallyFit coaches delivered a selection of our sessions directly to artist’s dressing rooms before the show and in-between performance.
Our #AuthenticallyFit specialists, Dr David and Sarah consulted with artists and their crews, including; Zara Larsson, Clean Bandit, Fran Cutler and Danielle Withers, discussing nutrition related issues that stem from working in the entertainment industry and tips on finding the perfect balance of fitness, wellness and healthy living.
We are so honoured to have been nominated as finalists of the GQ Grooming Awards 2018, and we wish to congratulate all the winners of this brand new Fitness focused category of the awards.
#AuthenticallyFit by AMCK FIT founder, Aicha McKenzie, had the pleasure of representing the AMCK FIT team at the newly Michelin starred restaurant, Aquavit London in Mayfair.
Comedian Joel Dommett presented the 22 awards with guests including Isaac Carew, Dougie Poynter, Oliver Cheshire, Lucien Clarke, Rick Edwards and the top creatives in the fashion industry.
AMCK FIT has grown incredibly fast, only transitioning from concept to reality during the past months, having launched only the 1st of June. With collaborations and recognition by key fashion and fitness personalities, this is only the start of a revolutionary all round wellness concierge service created by and for the creative and fashion industries.
To find the perfect balance in the circle of fitness, wellness and healthy living, AMCK FIT is joined by two wellbeing specialists with years of experience in both the medical and fashion industries.
MBChB BMSc (hons) MRPsych
Dr. David McLaughlan has been a practising NHS doctor for almost 10 years and is a specialist in mental health and wellbeing, including the science of sleep and addiction.
Whilst studying at medical school, Dr. David undertook an additional degree in Neuroscience for which he received a BMSc with honours, alongside working as a model shooting campaigns and walking runways around the world.
Throughout his career, Dr. David has been awarded a number of academic prizes and accolades, including a research fellowship from the Institute of Psychiatry, Psychology and Neuroscience. He has presented his work at a number of conferences, most recently at the International Congress of the Royal College of Psychiatrists.
He is an exciting and dynamic public speaker with a true affinity for public education and the nurturing of creative minds.
BSc in Human Nutrition
Nutritionist Sarah Ann Macklin began her career as a successful British model and with over 10-years in the industry, has worked with the crème de la crème in fashion, having shot for Harpers Bazaar, Burberry, Vogue and Esquire.
Having always had an innate interest in nutrition, Sarah embarked on a BSc in Human Nutrition in 2013, with the aim of transforming the fashion industry by educating agencies and both male and female models on the importance of eating well.
AMCK FIT had the pleasure of hosting an intimate class behind the scenes of Wilderness Festival 2017, which saw musical legends Grace Jones and Bonobo headlining.
With a Pimm’s croquet lawn, Veuve Cliquot bar, and luxury hot tub spa area, Wilderness has earned the title of UK’s most luxury oriented festivals, taking place in Cornbury Park, Oxfordshire.
As the festivals industry is ever-growing, attendees come for fitness and wellness classes as much as they do for the music. This is where AMCK FIT stepped in, invited by #HausOfVictorinox, to deliver #AuthenticallyFit classes to the fashion collective taking a zen break from dancing in the sun, networking and champagne.
Founder Aicha McKenzie, lead a #AuthenticallyFit signature G.L.O.W. class for fashion and creative personalities including; Fashion Director of Esquire UK Catherine Hayward, Head of Blonstein Creative Productions Sara Blonstein, Director of Homeslice Mark Wogan, and Publisher of the British GQ portfolio Vanessa Kingori MBE.
The group enjoyed a mixture of pilates, barre and more yoga than you can shake your shavasana at. The hybrid workout, designed and taught by Aicha, refuelled guests before they headed to enjoy the good food and live music.
Festivals such as Wilderness with the help of our fitness concierge service will make you feel more rejuvenated than when you arrived.
This is the beauty of our tailor-made #AuthenticallyFit programs: it can be done anywhere and everywhere, allowing busy people who work in the creative and fashion industries to fully immerse themselves in taking the time to slow down and reset.
If you want to know more, register here for a full consultation.
In collaboration with the beautiful Lululemon Regent Street flagship store, AMCK FIT hosted an exclusive hybrid G.L.O.W. (Graceful - Lengthening - Organic - Workout ) class for the Condé Nast team, with guests from across all the CN British publications.
Working in the creative and fashion industries can be both satisfying and exhausting. We can often forget to appreciate the simplicity of remembering who you are and where your balance comes from.
Our @amckfit fitness and lifestyle concept is here to remind you how the simple things in life such as getting your sweat on or finding the time to meditate through your everyday frustrations and anxieties will increase your productivity and feed your creative soul.
Our Condé Nast guests enjoyed a brand new workout specifically designed for the creative and fashion industries before returning to their fabulous HQ's with a morning glow!
AMCK FIT offers the solution that can easily be incorporated into our working lives, delivered by people who truly understand first hand the pressure and realities of shooting 17 hours or being in a fitting until 3am for a show.Register today on our website to find out more about our fitness concierge service and wellness programs created by Aicha McKenzie www.amckfit.com/register. We offer a variety of services designed to suit your hectic schedule, with a range of hybrid workouts to choose from.
A special thanks goes to our AMCK FIT goodie-bag sponsors that treated us to a delicious post-workout breakfast before heading back to the office!
June the 1st, hosted at the hottest spot of East London, The Curtain Hotel.
AMCK FIT is officially L I V E!
Aicha McKenzie and her talented army of dancers and global fitness stars bring AMCK FIT to the UK fashion and creative industries. Being FIT in body and mind comes naturally with the territory of working for AMCK, as Aicha McKenzie has spent over a decade nurturing her roster of talent, whom will now be available through an on-demand exclusive concierge fitness service.
The guests, which included a mix of fitness and fashion press and influencers, enjoyed the first exclusive G.L.O.W. hybrid workout, preceded by Aicha's speech which explained how AMCK FIT was born and how it's intended as a series of flexible programs that can be delivered directly to the office or backstage areas by qualified coaches, all exclusively professional models and dancers themselves.
All workouts are bespokely tailored based on the need of the client, the space and time available, along with results that want to be achieved, making this a groundbreaking concierge fitness service in the wellbeing industry.
Choosing from three main pillars, classes include a dance inspired workout, G.L.O.W. hybrid workout (Graceful, Lengthening, Organic, Workout) and a moving meditation one as your mind and inner self deserve attention too.
The class was followed by breakfast in the sun, where press, friends and influencers had the opportunity to share their views on fitness and take part in several interviews with the FIT team and Aicha Mckenzie herself. Below you can find an exclusive extract of guest Vanessa White talking to Aicha about the launch and her fitness concept.
To find out more about the service that is the realistic solution to creative stress within the fashion industries here.