Backstage at the MTV EMA’s London 2017 with AMCK FIT
MTV welcomed #AuthenticallyFit by AMCK FIT at the 2017 EMAs in London as the first fitness and wellness service of its kind directly delivered backstage at the award show.
Joining our founder, Aicha McKenzie, were our team of experts; consultant doctor Dr David McLaughlan (offdutydoctor), nutritionist Sarah Ann Macklin and our incredible coaches, Adrienne (@adrienneldn) and Sinta (@sintasworld)
Aicha McKenzie and the #AuthenticallyFit coaches delivered a selection of our sessions directly to artist’s dressing rooms before the show and in-between performance.
Our #AuthenticallyFit specialists, Dr David and Sarah consulted with artists and their crews, including; Zara Larsson, Clean Bandit, Fran Cutler and Danielle Withers, discussing nutrition related issues that stem from working in the entertainment industry and tips on finding the perfect balance of fitness, wellness and healthy living.