#AuthenticallyFit by AMCKFIT

The Bespoke Fitness and Wellness programs exclusively designed for the Creative and Fashion industries.


June the 1st, hosted at the hottest spot of East London, The Curtain Hotel.

AMCK FIT is officially L I V E!

Video by Dan Erman

Aicha McKenzie and her talented army of dancers and global fitness stars bring AMCK FIT to the UK fashion and creative industries. Being FIT in body and mind comes naturally with the territory of working for AMCK, as Aicha McKenzie has spent over a decade nurturing her roster of talent, whom will now be available through an on-demand exclusive concierge fitness service. 

Aicha McKenzie during the launch rehearsals

Aicha McKenzie during the launch rehearsals

BTS shot of Aicha during the making of the official launch video

BTS shot of Aicha during the making of the official launch video

The guests, which included a mix of fitness and fashion press and influencers, enjoyed the first exclusive G.L.O.W. hybrid workout, preceded by Aicha's speech which explained how AMCK FIT was born and how it's intended as a series of flexible programs that can be delivered directly to the office or backstage areas by qualified coaches, all exclusively professional models and dancers themselves. 

All workouts are bespokely tailored based on the need of the client, the space and time available, along with results that want to be achieved, making this a groundbreaking concierge fitness service in the wellbeing industry. 

Choosing from three main pillars, classes include a dance inspired workout, G.L.O.W. hybrid workout (Graceful, Lengthening, Organic, Workout) and a moving meditation one as your mind and inner self deserve attention too. 



The class was followed by breakfast in the sun, where press, friends and influencers had the opportunity to share their views on fitness and take part in several interviews with the FIT team and Aicha Mckenzie herself. Below you can find an exclusive extract of guest Vanessa White talking to Aicha about the launch and her fitness concept. 

To find out more about the service that is the realistic solution to creative stress within the fashion industries here.