#AuthenticallyFit by AMCKFIT

The Bespoke Fitness and Wellness programs exclusively designed for the Creative and Fashion industries.

#AuthenticallyFit by AMCK FIT are back a the 2018 MTV EMA's

#AuthenticallyFit by AMCK FIT was once again backstage at the MTV EMA’s in Bilbao on 4th November.

Our founder, Aicha McKenzie, backstage in Bilbao

Our founder, Aicha McKenzie, backstage in Bilbao

Led by Aicha McKenzie, the founder of AMCK FIT, the #AuthenticallyFit method and CEO of AMCK Models & AMCK Dance, we delivered our signature menu of yoga, meditation and breathing in 20 or 40 minute sessions directly to the artist dressing rooms and green rooms at the Bilbao Exhibition Centre.


Guests could choose from our trio of #AuthenticallyFit sessions to get red-carpet ready, in the right headspace for the stage and to find a balance between rock’n’roll and wellness. On offer to talent were:


Graceful Lengthening Organic Workout

A hybrid of yoga and conditioning exercises to encourage grace, strength and flexibility.


Flowing Loving Opening Wellbeing

A feel good yoga flow


Connecting Aligning Loving Meditation

A gentle energy cleansing meditation

Hosted by Oscar-nominated actress Hailee Steinfeld Europe’s biggest music award show saw performances from Janet Jackson, Nicki Minaj, Little Mix, Jason Derulo, Bebe Rexha, Halsey, Bastille, Jack & Jack, David Guetta, Marshmello and Rosalia, whose dancers, choreographers and creative assistants were cast and managed by AMCK DANCE exclusively also.