#AuthenticallyFit by AMCK FIT at the BRITs 2018 - The First Official Fitness and Wellness Partner
In February 2018, AMCK FIT were the first Official BRITs Backstage SPA Fitness and Wellness Partner, delivering our #AuthenticallyFit sessions in the backstage Artists' Bar & Spa, preparing the BRITs stars to look and feel red carpet and show ready.
The BRITs backstage Artists' Bar & Spa is a pop-up of the biggest names in pampering and style, looking after top artists on one of the most prestigious award show in the UK music calendar.
For the first time, the BRITs Spa team invested in providing artists with a curated space to take a guided moment to breathe and relax before their performances and to get talent red carpet ready. #AuthenticallyFit by AMCK FIT brought in our specialist fitness and wellbeing tribe of experts to offer personalised yoga, meditation and breathing exercises backstage.
Artists could either take a few minutes with our coaches in the SPA space or request private sessions in their dressing rooms, to focus in on particular areas personal to them, all with the goal of getting in the right headspace to hit the stage.
Guests and performers included Justin Timberlake, Rita Ora, Dua Lipa, Ed Sheeran and Sam Smith and our #AuthenticallyFit by AMCK FIT founder, Aicha McKenzie, led a one-on-one session with British Best Solo Artist and Best Album winner Stormzy.